Coaching Business Scales 3x with Meta Ads Strategy Built for Trust and Conversion

The Challenge

A growing influencer in the credit repair space had a loyal following but was struggling to consistently monetize her audience. Her programs had value, but she lacked a structured funnel and a paid strategy to reach new cold audiences outside of Instagram. Ad spend was inefficient and relied heavily on vague interest targeting with inconsistent messaging.

Our Approach

SurgeMedia stepped in to design a high-converting Meta Ads strategy that turned followers into qualified leads and new leads into booked clients. Key moves:

• Audience Development: We layered detailed interest and behavior-based targeting with custom lookalike audiences from her most engaged Instagram followers and buyers.
• Funnel Optimization: Built a simple lead generation funnel using a compelling lead magnet + GHL automations to nurture leads and book calls.
• Creative Strategy: Leveraged her face and personality with a mix of UGC-style videos, value-based reels, and success testimonials that positioned her as both relatable and expert.
• Data-Driven Scaling: A/B tested copy, hooks, and landing pages weekly to drop CPL by 47% over 30 days.

The Results

• 3x Revenue Growth in 90 days
• 57% Lower Cost per Lead compared to previous ads
• 80% Increase in Call Bookings from paid traffic
• 100% ROI by Month 2